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  3. Agreement signed to launch 14th National Olive Oil Marketing Campaign

Agreement signed to launch 14th National Olive Oil Marketing Campaign

28/10/2026 | 17:30:54

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Agreement signed to launch 14th National Olive Oil Marketing Campaign

Amman, October 28 (Petra) – The Ministry of Agriculture has signed a tripartite cooperation agreement with Jordan Farmers Union (JFU) and Olive Oil Producer and Mill Owner Syndicate.

The agreement launches the 14th national campaign to market Jordanian olive oil for the 2026/2027 agricultural season, aimed to support olive farmers, promote the national product, and facilitate its access to consumers.

Talking at the signing ceremony, Minister of Agriculture Dr. Saeb Khreisat stated the campaign is part of national efforts to support the agricultural sector and provide the product to citizens and employees of participating institutions at "lucrative" prices and through convenient purchasing mechanisms.

He underlined the ministry’s commitment to continuing and developing the campaign annually, given its "vital" role in supporting olive farmers, marketing their produce, and strengthening consumer confidence in the national product.

He added that the campaign enables ministries, official institutions, and public sector entities to provide Jordanian olive oil to their employees and their families with favorable terms, including options for cash payment or installment plans spanning eight months.

He added that oil is available in various container sizes, 16 kg and 8 kg, to accommodate the diverse needs of beneficiaries and ensure easy access to the product.

Furthermore, he underscored the importance of ensuring the quality of the olive oil and protecting consumers.

During the campaign, sample collection will be administered to conduct chemical and sensory testing, in cooperation with the relevant authorities, to verify oil compliance with approved standards and specifications, to prevent oil adulteration, and to bolster public confidence in the product offered through this campaign, he pointed out.

He noted that the campaign’s success relies on the integrated efforts of the Ministry, the JFU, and the syndicate in Jordan.

This collaboration, he stated, helps support farmers, improves marketing opportunities for their produce, and enhances the sustainability of the sector.

In turn, representatives from the JFU and the syndicate called for collaborating with the Ministry of Agriculture to implement the campaign.

They highlighted the ministry’s role in supporting olive farmers, facilitating their produce marketing and strengthening the presence of Jordanian olive oil in the local market, which all yield "positive" outcomes for both the agricultural and economic sectors.

//Petra// AG

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